This logo represents all Elements and Principles of Design. The picture shows many different lines, shapes, size, and colour. This picture shows line because it probably used a pen tool for the green and yellow part at the back of the garbage can. It uses shape because in this picture there is many different shapes that are being used. There are rhombus, diamond, circle, and many more shapes. The rhombus are the garbage can. The diamond shape is the green and yellow part. The last shape is the circle which is the the earth. For sizes there are different sizes between the yellow and green part. as the yellow is branching out it gets bigger and bigger. For the colour there is a contrast between the yellow and green and the black and white. I think that yellow and green stands for nature is trying to bloom, but since the earth is in an oil spill the earth is becoming a waste.
2. Describe the symbols used in the logo. Why did the graphic artist use such imagery?
The main symbol that the artist is trying to express is the earth in the garbage can. I think that the earth and the garbage can is the main symbol because that was the first thing that caught my attention. The earth is black and white representing darkness because the oil spill has threaten many animals lives. At the bottom of the earth it shows that there is some sort of liquid dripping down. That liquid is oil, i think the artist is trying to tell us is that there is a major oil spill and our rivers and oceans does not have enough space to hold it anymore so its leaking out of the earth. The liquid could also mean that some people are trying to make a difference and trying to clean out the water so a bit of liquid is coming out of the earth and into the garbage can.
3. What does this logo say of BP's coroporate identity?
The logo saying that bp is not helping the world. Its basically throwing oil into the rivers and oceans. When oil enters the water it contaminates it and makes the animals either sick or die from the oil. The garbage can represents that they are throw the earth away like what they did with the oil.
